Besides new features, what can NT do to improve LW's marketing

[SP00]

Hey Chuck,

Thanks for the update, if you need any help, i'm sure many of us will love to help in any way possible, even on very small things.

[tyrot]

dear Chuck

i have read your PM after my message is written. I hate whiners, I hate "i do it better guys" i really hate party poses too (i rather work 20 hours). So i CANT do it better myself, but i dont wanna be sound like i am OK with everything. Dont see me as a One license guy BTW i will expand my facility. BEcause i have deepest faith for Lightwave. So everyone should really work so much more harder than earlier days. This cycle is for so many users so much more important. But as i said i m not gonna whine i will write what i think it will cost me my fanboyism but it is ok.

1- Game section is terrible. Seneca Menard is using Modo Now. New ID games will be directly Modo-maya way. So what we promote here is past. Promoting past can only serve to our day dreams. So should we cry Seneca is not using LW no but we should even find better Games. The Game of the Year Shadow Of Colossus almost made in Lightwave. Show that in front page. Look how big Seneca Menard's name in Modo's page. How Small Doom3 is in LW's game section. They sell names. Everyone sells names. They even sell Rick Baker. Giving the idea that everyone in LA will be using Modo because they are so good. You Have to find more names. Names in Japan, Names in Mars ...YOu gotta find them show them, translate their interviews. You shouldnt even sleep at this stage I know i wouldnt.

2- Demo is needed. Utterly needed. This month needed.

3- LW is the Greatest thing for Architectural Visualization. But i read in 3dworld mag only 4 percent of arch viz companies is using LW. Why? Autodesk autocad-Max unity. Well Forget it. They are wrong. I will get half of this money from arch viz. I have seen great videos from CityScape. Two fellas are really making great things overthere. You have to send a camera to Colkai or Andy and make an interview with that two talented guys. You have to Show people that THEY SHOULD USE LW especially after LWCAD2 (which thanks to SAfe harbor and NEWTEK EUROPE i cant still get it..). Because most profitable job in 3d is coming from arch. Because everyone hates MAX and using it just for VRAY and LW is not filling that place i m getting even more frustrated. Support KRAY or tell us we are gonna do crazy things with renderer you will not need anything anymore. And we will wait patiently.

3- Whereever i go i see same faces as great Lwevers. Forums, interviews they are everywhere for years. my humble idea, just give them a bit rest, think they are gone...what do you have ? Who is gonna promote Lightwave? It is like stone like communist system, only few people taking stage and talking about lightwave , interviewing, reviewing, writing in forums..Ok that is good for a fan base but because they are not uber artists noone is getting interested from outside..

4- We talked about oddi's work. I dont change my idea on that. You should think twice for giving the authority for banning a guy who can attract crazy amount of people in almost LW banned place like CGTALK. 10.0000 view in 2 days. It will be one the greatest work made in 3d history but we kicked the artist's ***. Even my homecountry MAX people sending me PMs after seeing that work " WAS it LW?" " HOW did you guys do that LW" " Is there a DEMO" "I cant believe LW can make that render without Radiosity" "We should try Lightwave"

What you all miss in that little thread the enthusiasm which is coming from a ONE FRAME render and one camera angle movie...I m not exaggrating it. It is More important than all your parties. Simple is that. None of evangelists you have under your wings have that talent. None of their videos will attract that much people. It is a SHOW game Chuck. You know this better than me. Names, works are the game.
No i m not discussing moderation (i discussed it elsewhere) But i m discussing marketing point of view which caused me my precious fanboyism... I feel like i got the blue pill (or was it red..)...

BEST

[T-Light]

Spoo -

Thanks for the update, if you need any help, i'm sure many of us will love to help in any way possible, even on very small things.

You're not wrong

[T-Light]

Hey Tyrot, really thought you might have quit the forums the other day, nice to see you back with passion

[Red_Oddity]

Tyrot, dont' forget that, in order to post work done with LW, Newtek would need permissions from the author or owner of the copyrighted work.
And copyrights and publishing other peoples work (often owned by larger publishers/companies) can become a very very difficult corporate political string pulling in order to get something done or authorised.
It might not be for most companies, and offcourse most artists that worked on those titles would love to get their work shown on high profile sites, but when we're discussing material and titles owned by publishers the likes of Sony, Atari or Electronic Arts, it might become somewhat difficult and the actual artist that worked on the material in question doesn't always have the last say.

So, it might not all be Newteks fault here.

[Bog]

*raises hand*

Yo, Chuck. Anything I can bring to the party, you've got. I keep singing about how much I love LW, so any of the work I do that helps raise profile, make it look good, any demo content I can provide, or if you need a demo artist in the UK (until I get a job in the US), then include me in.

Tyrot: Your passion is a wonderful thing. Stay positive, chap.

[T-Light]

Bog -

Yo, Chuck. Anything I can bring to the party, you've got. I keep singing about how much I love LW

Took a look at your site yesterday, I've seen you mention the British Library before but wasn't sure of the scope. BOG, WOW, and I mean WOW, that must have been such a buzz, Such an innovative project and well, REALLY TERRIFIC WORK FELLA, I'd loved to have been in that boat.

Are you allowed to contribute in that capacity or, as Red_Oddity says, are there 'release' rules from the British Library?

[Bog]

I doubt I'd be allowed to share the photographs of the page textures themselves, as those are BL property. I'm sure I could think o'something, though.

But yeah, it's a proper rush doing the book stuff. Given that about 98% of my work is fairly low-level advertising stuff (I actually once did an animation to show the proper way to chew gum, for pity's sake) it's always lovely to get something I can actually flex a brain-muscle at! And thanks, Brent!

[riki]

It would also be good to see Newtek participate in sponsoring high profile events like CG Challenge.

[faulknermano]

Originally Posted by proton

NewTek currently has a Companion upgrade. You can get LW for $495 if you own another 3d app. You dont have to turn in your dongle....Use LW along side your other 3d apps.

you know what: i totally knew that before, but i somehow missed that when thinking about upgrades. btw, does this apply for LW9 too?

[Gui Lo]

It's not really Apple that NT needs to look to it is Nintendo.

Most people think they lost the console wars for the last gen and the next gen until they showed they made a profit. Everyone thought that the PSP would floor the DS but it hasn't happened.

Nintendo's next gen machine was ridiculed when people first heard until they learnt more or used it and worked out how much money Sony and Microsoft plan to lose while Nintendo still make a profit.

NT have sold the same product for about 10 yrs while the others have stopped and started. We may not see LW being used by all the heavyweights but it is still selling and being used for some of the best peices of work.

[Pavlov]

To add 2 cents, here's my concrete suggestion... i' wont repeat how large and important is Viz arena, but that's really the place where NT can make a 3x userbase in a few time, if they invest some efforts on it. So why not this or something alike:

1- First, integrate W-tools for Osnap and DXF I/O, and pay him to develop a DWG I/O in a short time.

2- Make a wider "companion" deal: give LW+Fprime to all Autocad/Autocad LT/Cinema/Max users for - say - $ 600 and show them it's a very good alternative, or something they could really use along with their tools.
Every arch. firm has some Autocad licenses, and in my 60.000 people town there are something like 20-25 arch. firms. Just make some counts.

3- Have local resellers contact them directly and offer package, training and demo stuff. This movie: http://video.google.it/videoplay?doc...68041179160437 was done in less than 10 workdays, LW+fprime. Not the best archviz movie around, but enough to get a large number of heads turned toward LW+Fprime here in Italy (mostly for quality/time issue, it's a 3-5 min/frame movie), where most people wouldnt argue LW could do similar things but just push spaceships around.
So: take some awesome Viz artist like Otacon, Gerardo and many others and ask them for some stuff to showcase along with the deal.

4- As someone said before, be more present in Viz contests, sites, forums and so on.

5- Sell tons of licenses.

Paolo

[SCS5]

Newtek, priority one( excluding LW9 development) should be to completely re-think your trade show marketing. I've said this before, & I'll say it again. Right now at NAB & SIGGRAPH you're demoing for current users, not to potential new clients. The demo's are sloppy, unprepared, sometimes vulgar, it just comes off looking halfassed! And for any new corporate engineer, exec, or artist who've just seen a demo of Fusion, Max, XSI, Modo, Etc. it just looks like you guys don't give a s***. I've seen people at these trade shows sit down at your booth, and after a few minutes of, OK, OK, I know it's here somewhere, um,uh, OK, yea, here it is!! Or Those other companies hardware S**** and we kick F****** A**.... The Execs & many others just stand up and walk away shaking their heads!! I'VE SEEN THIS SEVERAL TIMES OVER THE YEARS!! Come on guys.. Right now your trade show presence is geared to selling to high school kids. You talk down to the people sitting at the booth like their idiots. Guess what, their not. Go out on the trade show floor, look at the competition, see what their doing, TAKE NOTES! and bring your trade show presence up to the same caliber as your rivals..........It's not cool to look like you're having fun half assing your way through a trade show....It just looks half assed. If I didn't already use your software and hardware (10+ years) and know what great POTENTIAL it has, If I'd based my decision on what I see on the trade show floor, I'd have looked elseware. Glad I didn't.......Sorta

[Kuzey]

I would so love to work for Newtek...but I'm just tooooo crazy, mad or just bad when it comes to LW

Things pop in my head and I just have to make them and here is two examples from last year...pre LW9.

The good thing is, I have a cousin here in Turkey that has his own plastic and rubber company. He makes all kinds of things for Tuborg and other companies in and round Europe, keyrings, cups, rubber coated metal bits etc. So things like those in the picture can happen and I'm sure he'll jump at the chance.

The possibilities are endless.

Anyway, back to being normal...for now.



Kuzey

[SCS5]

KUZEY,
GREAT IDEA!