NewTek Home
 
 
 
 
FOR IMMEDIATE RELEASE
August 12, 2009
Contact:
Jennifer Thurlow
NewTek
210-370-8216
jthurlow@newtek.com

 

NewTek TriCaster™ to Produce and Live Stream First Virtual Car Introduction from Concours d’Elegance®
High Impact Television chooses device to deliver first look at the Infiniti® 2011 M Sedan
SAN ANTONIO – August 12, 2009 – NewTek Inc., manufacturer of industry-leading video and 3D animation products, today announced that NewTek TriCaster™ portable live production and virtual set system will be used by High Impact Television to produce and live stream the first ever virtual new car introduction from the legendary Pebble Beach Concours D'elegance®, featuring the Infiniti® 2011 M Sedan. The live webcast will be available on Friday, August 14 at 6:30 p.m. PST (9:30 p.m. EST) at www.hittv.com/EviteMlaunch1.html.

"People will see a cool life-size computer-generated rendering of the new M, using special video mapping technology," said Tore Dietrich, president, High Impact TV. "Infiniti is the first automobile manufacturer to unveil a vehicle in this way. And we’re excited to use TriCaster because of its versatility to switch a live TV show for the onsite audience, as well as stream it to the Web. We found the portability and flexibility of TriCaster unmatched, and it’s a great way for Infiniti to reach people around the world who are interested in seeing this car."

"When people think of live streaming, they often think of news, sporting and entertainment events, but there is huge potential for marketers who are trying to establish brands and influence potential customers," said Philip Nelson, senior vice president, NewTek Inc. "This event shows how NewTek TriCaster maximizes the impact of any presentation with the immediacy and vitality of live video that can be seen almost anywhere."

With TriCaster, anyone can simultaneously produce, live stream, broadcast, project and record a network-style production that can be archived for on-demand viewing. A single operator or small team can produce and stream a live show while switching between as many as six cameras with two DDRs, multi-channel effects and NewTek’s proprietary LiveSet™ virtual sets. In addition to being used by High Impact Television and Infiniti, TriCaster is used by broadcasters, schools, sports organizations and government agencies and others to provide a new level of extended programming and content to their audiences.

Pricing and Availability
The TriCaster family of products in NTSC is available in North America starting at US$3,995. The TriCaster family of products is available in multi-standard internationally beginning at US$5,995. Educational pricing is also available. For more information, please visit www.newtek.com or call NewTek Sales at 800-368-5441, international callers dial +1-210-370-8000. 

About NewTek Inc.
Benefiting producers and artists with its cost-effective and groundbreaking technologies, NewTek Inc. is a leader in portable live production, video editing, 3D animation and special effects tools, including the TriCaster™ product line, 3PLAY™ and LightWave 3D®. NewTek has won numerous industry accolades, including two Emmy® Awards. Clients include: Fox News, BBC, NHL, NBA Development League, MTV, VH1, the Steve Harvey Radio Show, the Department of Homeland Security (DHS) and the North American Aerospace Defense Command (NORAD). NewTek products have been used in blockbuster films and television shows, including "The Dark Knight," "Iron Man," "300," "Hancock," "Tropic Thunder," "Battlestar Galactica," "Lost," "Fringe" and more. NewTek is privately owned and based in San Antonio, Texas.  For more information, please visit: www.newtek.com.

About High Impact Television, Inc.
Since 1995, High Impact TV (HIT) has produced video content seen around the world from major automotive, technology and toy events. HIT also produces DRIVE, currently airing on Discovery Networks, now in its 7th year (6 seasons on ESPN). For more information, please visit: www.highimpact.tv.

###


  • The TriCaster product line includes TriCaster, TriCaster DUO, TriCaster PRO, TriCaster STUDIO and TriCaster BROADCAST, which are trademarks of NewTek Inc.
  • 3PLAY, DataLink, TriCaster VM, TimeWarp, LiveControl, SpeedEDIT, VT[5], iVGA, LiveSet, LiveMatte, LiveText, LightWave CORE, 3D Arsenal and LightWave Rendition are trademarks of NewTek Inc.
  • LightWave and LightWave 3D are registered trademarks of NewTek Inc.
  • All other products or brand names mentioned are trademarks or registered trademarks of their respective holders.
<< - Back
 

NewTek, Inc. | Privacy Policy | Contact Us | Buy Now