| FOR
IMMEDIATE RELEASE
NewTek's
Emmy®-Winning 3D Application To Migrate to
Apple's Xcode Development Environment
Roadmap for LightWave 3D® for
Mac Platform Will Optimize Performance for
OS X and G5 Processor
San Francisco, California
-- January 6, 2004 -- NewTek, Inc.,
manufacturer of industry-leading 3D animation
and video products, today announced a development
roadmap for LightWave 3D® for the Mac platform
that will optimize performance for the Mac
OS X operating system and for the new G5 processors.
NewTek's LightWave 3D combines a state-of-the-art
photo-realistic renderer with intuitive and
powerful modeling and animation tools, and
is used worldwide as a complete 3D production
solution for broadcast graphics, games, print,
web, and visual effects for film and television.
The roadmap will migrate LightWave 3D to Apple's
Xcode development environment and transition
the application from Carbon to OS X native.
"We're very excited by
the capabilities Apple offers developers in the
Xcode environment and within OS X," said
Andrew Cross, NewTek's Senior Vice President
of Engineering. "We're more committed than
ever to taking the best possible advantage of
the outstanding capabilities of Apple's latest
technogies for our LightWave users. Apple's Xcode,
clearly designed to streamline the developer's
workflow, will allow us to do that in a fast
and flexible environment."
The performance gains possible
with the migration to Xcode and becoming an OS
X native application may be especially important
for the host of new features and enhancements
coming up in LightWave 3D version 8.0. Optimizations
which have provided faster rendering and faster
inverse and forward kinematics are expected to
see some additional increase due to the changeover,
for example. Calculation intensive features such
as LightWave's new hardbody dynamics and extended
softbody dynamics and particle systems will all
benefit as well. Becoming an OS X native application
will also allow NewTek to customize LightWave
more specifically for the unique strengths of
the Mac and achieve the best possible performance
in speed and workflow while increasing the flexibility
in the interface for the user.
"I enjoy the control and
flexibility that LightWave offers, and I find
that over time, LightWave has expanded my capabilities
as an artist, and opened new venues for my work," said
Joe Zeff, freelance illustrator whose work has
appeared in Time and Newsweek, as well many other
major publications. "NewTek's LightWave
3D was the first professional 3D application
to come to OS X, and it's great to see NewTek
continue their commitment to keeping LightWave's
leadership position in 3D for Mac users with
this migration to Xcode."
Of the top four 3D applications
by marketshare, only LightWave 3D provides the
Mac platform with the complete top-tier application.
At the 2003 Emmy Awards, LightWave garnered NewTek's
second Emmy award, in recognition of the impact
of LightWave in the field of visual effects for
television. NewTek is previewing LightWave 3D
v. 8.0 for press and users at the MacWorld Expo,
in a hospitality suite at the San Francisco Marriot,
55 Fourth Street, San Francisco, CA 94103.
LightWave 3D Overview:
- World-class rendering
- Fast, versatile Modeler
- Powerful scripting language
- Character Animation tools
- Particle Effects
- Expressions
- Numeric entry and expressions in input fields
- Unlimited points and polygons per object
- Unlimited images
- Unlimited surfaces
- Easy import of Illustrator® data
- Easy integration with other effects production
tools.
LightWave 3D version 8.0 Includes:
- Improved workflow in Layout and Modeler
- Rigid Body Dynamics
- Improved Soft Body Dynamics
- Faster IK, FK
- Bone Dynamics
- More powerful and flexible character animation
controls and tools
- Improved character setup workflow
- New Particle System Tools
- Animatable UV coordinates
- Improvements to LScript(TM) scripting language
and to the API
Pricing and Availability
From now until LightWave 3D version 8.0 ships,
Mac designers and graphic artists in the USA
and Canada who own qualifying products may
purchase LightWave 3D [7.5] for $795US, a savings
of $800US off the MSRP of $1595US. This special
offer is available at NewTek authorized resellers,
Apple Stores, and Ingram resellers. Mac OS
X platform with USB port required. For more
information on this special offer, see http://www.newtek.com/print.
Worldwide, LightWave 3D [7.5] for Mac and Windows
platforms is available now at authorized NewTek
resellers for a suggested retail price of $1595US.
For more information on the items offered,
to locate a reseller, and to purchase direct
from NewTek, visit: http://www.newtek.com or
call NewTek Sales at 1-800-368-5441, overseas
callers dial +1-210-370-8000.
About NewTek
With headquarters in San Antonio, Texas, NewTek
is a leading provider of full-featured video
editing, animation and special effects tools
including VT[3]TM, and LightWave 3D®, winner
of the 2003 Primetime Emmy® Engineering
Award. NewTek launched the desktop video revolution
in 1990 with the release of the legendary Video
Toaster®. The company's products are used
worldwide on projects ranging from home video
to feature film.
--End--
• VT[3], LightWave and
LightWave 3D are registered trademarks of NewTek.
• All other products
or brand names mentioned are trademarks or registered
trademarks of their respective holders.
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