| FOR
IMMEDIATE RELEASE
NewTek
Brings High-End 3D Software to More Users
LightWave
3D® Suggested List Price Slashed to $1595
Special VT[2] Price for LightWave® Users
Also Announced
San Antonio, TX - March 21,
2002 - -- NewTek, Inc., manufacturer of
industry-leading 3D animation and video production
products, announced today that LightWave 3D® [7],
will be available at a greatly reduced suggested
retail price. With a full $900 price reduction
from $2495 to the new price of $1595, NewTek
is once again setting a new price/performance
standard for the professional 3D industry.
NewTek also announced a special promotion for
current LightWave® users to purchase VT[2], their real-time, uncompressed,
non-linear editing system for only $1995.
"LightWave 3D® was already the most
affordable professional 3D program on the market,
but that wasn't enough for us," said NewTek
President and CEO, Jim Plant. "Over the
last decade LightWave® has made it possible
for tens of thousands of people to become 3D
animators - our users included both Emmy award
winners for Visual Effects this year, as well
as the Oscar-nominated Jimmy Neutron, the first
animated movie made entirely with off-the-shelf
3D animation software. This new pricing is the
first step in our plan to deliver the power of
fully professional, 3D animation software to
a whole new generation of artists, designers,
technicians, storytellers, video producers and
creative visionaries."
"We're trying to bring some sanity to the
way high end 3D tools are priced," said
NewTek founder and Chief Technology Officer,
Tim Jenison. "The days of 3D software that
costs thousands of dollars are over, and they
aren't coming back. Everyone in the industry
knows this, but once again we're happy to step
up to the plate and do something about it. With
the huge changes in the price/performance of
computers and content creation tools in the past
few years, nobody today can say with a straight
face that a higher price is somehow a magic shortcut
to professional quality. We have thousands of
users in TV, motion pictures and games who know
that LightWave® is a no compromise, complete
3D animation, modeling and rendering solution.
It's been used day in and day out in real world
production for ten years, and our current version
of LightWave® can go toe to toe with any
other animation package available today at any
price."
LightWave 3D® is versatile enough to make
the transition to and from all kinds of creative
projects. Proven for years in television, film,
and games, LightWave 3D® is also being used
to create graphics for print, web, industrial
design, architecture, medical imaging, and anywhere
else a 3D package is needed. A full, robust program,
LightWave 3D® includes soft-body dynamics,
particles, Sasquatch Lite for hair and fur, plus
unlimited render nodes; LightWave 3D® ships
with all the tools an artist needs to begin immediately
creating sophisticated 3D graphics and animation.
Pricing and Availability
LightWave® [7] is currently shipping for
a suggested retail price of US$1595. Registered
owners of LightWave® [6] may upgrade to version
[7] for US$395, and registered owners of LightWave® 5.6
or earlier may upgrade to version [7] for US$495.
Current users of any version of LightWave 3D® can
purchase VT[2] for US$1995.
LightWave® [7] is available for Macintosh
OS 9 and OS X-native, and for Windows 98, 2000,
Me and NT4, running on AMD and Intel processors.
VT[2] is available for Windows
2000-based personal computers. LightWave 3D® and
VT[2] are available through
NewTek's channel of authorized resellers and
distributors worldwide.
About NewTek
With headquarters in San Antonio, Texas, NewTek
is a leading provider of full-featured video
editing, animation and special effects tools
including the VT®, LightWave
3D® and Aura. NewTek launched the desktop
video revolution in 1990 with the release of
the legendary VT®. The company's
products are used worldwide on projects ranging
from home video to feature film. Recent film
and television projects using NewTek software
include We Were Soldiers, Panic Room, Hart's
War, Driven, A.I., Oscar®-nominated Jimmy
Neutron, Boy Genius, Final Fantasy, Blackhawk
Down, The Time Machine, Black Knight, How The
Grinch Stole Christmas, The 6th Day, Jurassic
Park III, Behind Enemy Lines, X-Men The Movie,
Star Trek: The Motion Picture, Director's Edition
DVD, Pitch Black, Dracula 2000, Star Trek:
Enterprise, Roughnecks: Starship Troopers,
Star Trek: Voyager, Star Trek: Deep Space Nine,
The X-Files, The Family Guy, Ally McBeal, Dune:
The Miniseries, Dawson's Creek and Family Law.
Recent game titles include Deus Ex, Serious
Sam I and II, Twisted Metal: Black, Civilization
III, Unreal, Quake 3 Arena, Moto Racer World
Tour, Giants for PS2, Baldur's Gate II, EverQuest,
Planescape: Torment, Dead To Rights, and Escape
From Monkey Island. Contact NewTek at 5131
Beckwith Blvd, San Antonio, TX, 78249. Phone:
210-370-8000, fax: 210-370-8001, website: http://www.newtek.com or http://www.lightwave3d.com.
· LightWave 3D®, VT®, and Aura are trademarks of NewTek.
· Other product names used in this publication are for identification
purposes only and may be trademarks of their respective companies.
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