| FOR
IMMEDIATE RELEASE
LightWave
3D® Visual Effects Dominate Primetime TV
Production facilities and networks
rely heavily on LightWave 3D for creation of
motion graphics and visual effects
Las Vegas, NV -- NAB -- April
19, 2004 -- NewTek, Inc., manufacturer
of industry-leading 3D animation and video
products, announced today that Emmy Award Winning
LightWave 3D is the dominant player in production
of visual effects for television broadcast.
LightWave generated effects can be seen in
made-for-TV films, weekly series, news broadcasts
and entertainment variety shows including:
Star Trek: Enterprise, Jag, 6 Feet Under, CSI:
Miami, Century City, Jimmy Neutron: Boy Genius,
Access Hollywood and The Tonight Show with
Jay Leno. LightWave® visual effects from
these television shows and others will be featured
at the NewTek booth (SL5045) and on the NewTek
live web stream at http://www.newtek.com/shows/nab/2004/.
“When faced with the limitations
of both time and money in the production of visual
effects and motion graphics for television, you
know that you have to get it right the first
time – there is no margin for error.” said
Tim McHugh, founder of Area 51. “That’s
why LightWave is our tool of choice. The result
is a fast, efficient production pipeline and
two Emmy awards… that’s pretty hard
to beat.”
NewTek's LightWave 3D combines
a state-of-the-art photo-realistic renderer with
intuitive and powerful modeling and animation
tools, and is used worldwide as a complete 3D
production solution for visual effects for film
and television, broadcast graphics, games, print
and web.
“At Access Hollywood we
are on an incredibly tight production schedule.
It is quite common for us to receive project
assignments at 8am with a delivery deadline of
noon the same day.” said Rich Helvey, lead
animator, NBC Access Hollywood. “The beauty
of LightWave is that even with a limited production
schedule, I never feel as though I have to sacrifice
creativity or production value.”
Pricing and Availability
LightWave 3D [8] is expected to ship within weeks
for a suggested retail price of $1695US. LightWave
3D [7.5] is available now at authorized NewTek
resellers worldwide for a suggested retail
price of $1595US, and those who purchase from
now until LightWave 3D [8] ships will receive
free the LightWave [8] Electronic Upgrade Pack,
a $495US value. Registered owners of LightWave
3D [7.5] or earlier are eligible to purchase
an upgrade to LightWave [8] for $495US. To
locate the nearest authorized reseller or distributor,
see our reseller locater at http://www.newtek.com.
For more information on the items offered and
to purchase direct from NewTek, visit: http://www.newtek.com or
call NewTek Sales at 1-800-368-5441, overseas
callers dial +1-210-370-8000.
About NewTek, Inc.
With headquarters in San Antonio, Texas, NewTek
is a leading provider of full-featured video
editing, animation and special effects tools
including VT[3](TM), and LightWave 3D®,
winner of the 2003 Primetime Emmy® Engineering
Award. NewTek launched the desktop video revolution
in 1990 with the release of the legendary Video
Toaster®. The company's products are used
worldwide on projects ranging from home video
to feature film. Recent television and film
projects using NewTek software include The
Last Samurai, Threat Matrix, Children of Dune,
Firefly, Taken, Smallville, Star Trek: Enterprise,
Star Trek 10: Nemesis, Matrix Reloaded, Collateral
Damage, The League of Extraordinary Gentlemen,
Agent Cody Banks, Daredevil, Spy Kids II, We
Were Soldiers, Panic Room, Hart's War, Driven,
A.I., Oscar®-nominated Jimmy Neutron: Boy
Genius, Final Fantasy, Blackhawk Down, The
Time Machine and Star Trek: The Motion Picture
- Director's Edition DVD. Recent game titles
include Doom III, Unreal Tournament, Serious
Sam for XBox, Age of Mythology, Civilization
III, Dead to Rights, Baldur's Gate II, EverQuest
and Escape From Monkey Island. Website: http://www.newtek.com.
--End--
• LightWave and LightWave
3D are registered trademarks of NewTek.
• VT[3], VT[3] Live, VT[3] Post, VT[2], VT-Edit, Aura Video Paint,
LightWave Express, VT-CG, VT-Vision VT-Scope, VT-DRR, Tool Shed, Tool Chest,
SX-8
and RS-8 are trademarks of NewTek, Inc.
• All other products or brand names mentioned are trademarks or registered
trademarks of their respective holders.
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