| FOR
IMMEDIATE RELEASE
NewTek Announces
LightWave 3D® for Print
Emmy-Winning 3D Application
at Breakthrough Pricing for Mac Graphic Artists
and Designers
San Antonio, Texas --
October 16, 2003 -- NewTek, Inc.,
manufacturer of industry-leading 3D animation
and video products, today announced a special
offer for graphic artists and designers artists
in the USA and Canada who use the Macintosh
platform – Emmy® winning LightWave
3D® for only $795US. LightWave 3D® has
already been widely adopted in the print industry,
by both freelance graphic artists and artists
on staff at major newspaper and magazines.
Compelling graphics produced using LightWave
3D® have appeared on the covers and in
the interiors of Time, Newsweek, Popular Science,
Reader's Digest Illustrated Books Out There
Series' Search for Intelligent Life and countless
other books, magazines and newspapers.
“Apple has long been a
dominant force in the DCC space, especially for
print,” said Jim Plant, CEO and President
of NewTek. “We’re pleased to bring
Mac-based graphic and design professionals an
opportunity to add LightWave 3D to their pipeline
at such an incredible price.”
NewTek's LightWave 3D offers
one of the most complete professional toolsets
in the industry at the most affordable price,
and is used worldwide for editorial and advertising
print graphics, architectural and scientific
visualisation, broadcast graphics, games, web
and visual effects for film and television. LightWave
3D combines a state-of-the-art photo-real renderer
with intuitive and powerful modeling and animation
tools, and is often used as a complete 3D production
solution.
LightWave has been applied in
print in a variety of ways, ranging from dramatic
recreations of historic events for newsmagazine
covers to product shots for advertising, and
everything in between. “In an effort to
find 3D software that allows us to generate highly
realistic images under tight weekly deadlines,
we experimented with several 3D programs. LightWave
blew them all away,” says Ed Gabel, Associate
Graphics Director at Time Magazine. “Whether
a graphic calls for a mechanical drawing, such
as a plane crash, or an organic drawing, such
as heart surgery, LightWave 3D allows us to generate
stunningly real images.”
"I think 3D is a very smart
and obvious move for any modern digital artist
these days," said Policarpo Wood, visual
designer from Austin TX. "When you work
in 3D, you add an extra layer of potential to
the work you are creating." Regarding LightWave
3D, Policarpo observed, "I've used other
packages in the past, and they've always fought
with me when it came to realizing my ideas in
3D. LightWave just steps out of the way and lets
me be the artist I want to be."
Pricing and Availability
The LightWave 3D for Print Special Offer is available
now through December 31, 2003 in the USA and
Canada for $795US, at NewTek authorized resellers,
Apple Stores, and Ingram resellers. Mac OSX
platform with USB port required. For more information
on this special offer, see http://www.newtek.com/print.
About NewTek
With headquarters in San Antonio, Texas, NewTek
is a leading provider of full-featured video
editing, animation and special effects tools
including VT[3]™, LightWave 3D® and
Aura Video Paint™. NewTek launched the
desktop video revolution in 1990 with the release
of the legendary VT®. The company’s
products are used worldwide on projects ranging
from home video to feature film. Recent television
and film projects using NewTek software include
Children of Dune, Firefly, Taken, Smallville,
Star Trek: Enterprise, Star Trek 10: Nemesis,
Daredevil, Spy Kids II, We Were Soldiers, Panic
Room, Hart’s War, Driven, A.I., Oscar®-nominated
Jimmy Neutron: Boy Genius, Final Fantasy, Blackhawk
Down, The Time Machine and Star Trek: The Motion
Picture - Director’s Edition DVD. Recent
game titles include Doom III, Unreal Tournament,
Serious Sam for XBox, Age of Mythology, Civilization
III, Dead to Rights, Baldur’s Gate II,
EverQuest and Escape From Monkey Island. Website: http://www.newtek.com
-End-
• eyeon Digital Fusion
and Digital Fusion are registered trademarks
of eyeon Software Inc.
• LightWave, LightWave 3D and VT, are registered trademarks of NewTek.
• Aura Video Paint, and VT[3] are trademarks of NewTek, Inc.
• All other products or brand names mentioned are trademarks or registered
trademarks of their respective holders.
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