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FOR IMMEDIATE RELEASE

December 22, 2011

 
Contact:
Donetta Colboch
NewTek
210 370-8235
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 Doug Wright
Giles Communications
914-798-7126
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 "The X Factor" Uses NewTek to Power Interactive Second Screen Experience

Live pre-show and behind-the-scenes cameras use NewTek TriCaster™ and 3Play™ to deliver VIP access to fans across multiple platforms and mobile devices

SAN ANTONIO - December 22, 2011 - NewTek, announced today that "The X Factor" uses NewTek TriCaster™ 850 EXTREME™ portable live production and 3Play™ instant replay systems to power "The X Factor" live pre-show and backstage camera views. The weekly live pre-show is part of "The X Factor" digital, multi-platform fan experience and includes live broadcast, fan interaction through Twitter, Facebook and Skype and delivery to multiple platforms and mobile devices.

"The X Factor" uses two TriCaster 850 EXTREME systems. One TriCaster is used to produce and deliver the pre-show. The second provides exclusive, live backstage camera angles delivered to mobile devices during all live television broadcasts. Live inputs coming into the TriCaster systems include eight 720p feeds from Ikegami cameras in the studio area, along with Folsom Image Pro HDs for Twitter and Skype. NewTek LiveText™ allows the social media producer to insert real-time Twitter updates, via the network input on TriCaster. The 3Play instant replay system is used to record all camera feeds, providing ready access to video content from any source, for instant playback.

"What we are doing with 'The X Factor' pre-show is unique in that it allows us to create content across several platforms and devices, completely independent from the main broadcast show, with a very limited crew," said Victor Borachuk, technical director, "The X Factor." "NewTek makes it possible to build our setup in a streamlined form-factor. If required, we could easily move to another location and be back up and running, ready to fade up opening titles. With a traditional broadcast setup, a move like that would be impossible."

TriCaster allows anyone to simultaneously produce, live stream, broadcast, project and record HD and SD network-style productions. A single operator or small team can switch between multiple cameras, virtual inputs and live virtual sets, while inserting clips, titles and motion graphics with multi-channel effects. TriCaster is used by thousands of broadcasters, webcasters, sports organizations, schools, houses of worship, government agencies and others to provide a new level of extended programming and content to their audiences.

"We wanted to take the fan experience to the next level. We believe our pre-show and interactive social content is the show our fans would produce if they had the means," said Jim Fraenkel, executive producer of digital content for "The X Factor." "NewTek systems make this possible. They're economical and allow us to be flexible enough to deliver exactly what we expect from broadcast gear."

Watch what the people at X Factor have to say about their experience with NewTek's products.

About NewTek
Benefiting producers and artists with cost-effective and groundbreaking technologies, NewTek is a worldwide leader in portable live production, video editing, 3D animation and special effects tools, including the TriCaster™ product line, 3Play™ and LightWave 3D®. NewTek has won numerous industry accolades, including two Emmy® Awards.

Clients include: "The X Factor," ESPN X Games, New York Giants, NBA Development League, Fox News, BBC, NHL, Nickelodeon, CBS Radio, ESPN Radio, Fox Sports, MTV, TWiT.TV , USA TODAY, Department of Homeland Security (DHS),  and National Aeronautics and Space Administration (NASA). NewTek products have been used in feature films and television shows, including "Avatar," "The Adventures of Tintin," "Terra Nova,"  "Fringe," "CSI: Crime Scene Investigation," and more.

NewTek is privately owned and based in San Antonio, Texas.  Please visit: www.newtek.com.

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  • TriCaster, TriCaster 850 EXTREME, 3Play, LiveText and LightWave are trademarks of NewTek.
  • LightWave 3D is a registered trademark of NewTek.
  • All other products or brand names mentioned are trademarks or registered trademarks of their respective holders.