Many companies talk about focusing on their customers, but NewTek has a reputation for actually following through on that promise. In fact, the company's customer base is so loyal that it has been described as being more like to a fan club.

NewTek has managed to create products that not only reflect the company's entrepreneurial spirit, but that also empower users to become entrepreneurs themselves. The Video Toaster®, for example, revolutionized the video editing business by making powerful tools affordable on desktop systems. Similarly, LightWave 3D® put 3D graphics and animation capabilities within reach of many more people.

Before it introduces any new product, NewTek conducts extensive tests with existing and potential customers. NewTek products can be found in nearly every top Hollywood production studio, TV station and major motion picture company, and NewTek receives ideas for new and improved products directly from these important and influential users.

NewTek's success has spawned a number of branch-off industries. Hundreds of companies develop and sell products that work with NewTek's products. A number of dealers, distributors and professional training facilities derive the majority of their business from NewTek and its products.