In today’s highly mobile and media driven world, radio stations are facing serious challenges. Listeners have an increasing number of options for receiving news and entertainment through television, the Web and a wide range of mobile devices. Listeners and advertising dollars are shared over a much broader range of options.
Radio stations that are thriving in this changing market understand that they are media companies in the business of developing, creating and providing compelling content that can be leveraged across multiple outlets – most importantly the Web.
NewTek TriCaster allows stations to create and live stream network-style video from the content already produced. TriCaster is portable and easy to use, making it possible for your existing production team to deliver professional live video streams. The portability of TriCaster makes it easy to take on location, produce and stream live video of concerts, remotes and other events.
In addition, delivering live video content to the Web expands your market reach and gives your audience an opportunity to see and interact with favorite personalities and artists.
To learn more about how radio stations are capitalizing on TriCaster today, check out these Case Studies:
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