NewTek Studio

The Tip Jar | Join Mailing List

NFL Turns to Streaming for Global Growth

November 30, 2015 by Chuck Baker

“I think it is not just about how you’re going to be experiencing sports in the future but also TV in general.” – Adam Cahan, Yahoo senior vice president of video, design and emerging offerings.

Both cable and satellite providers are losing subscribers faster than they’re gaining them for the first time ever. While this has not affected their own viewership, the NFL is looking to grow a global fanbase for the sport, and the answer to that issue is the same: presenting content online, via streaming and on-demand.  So, as an experimental step toward that future, NFL partnered with Yahoo to live stream a game for the first time ever, the recent matchup between the Jacksonville Jaguars and the Buffalo Bills at London’s Wembley Stadium. For the complete story, read FoxSports.com: NFL venture with Yahoo will offer glimpse into the future.

Download our guide: Mid-Level Sports Production and Streaming

Download our insight paper: Live Sports Production: A View from the Field (top tips from professionals)

Broadcast - Traditional, Broadcast - Web, Home Page, Sports,

broadcast, Live Streaming, Sports, Webcast,


Related Stories

NDI® Enables Coverage and Stream for Live 24 Hour Le Mans Esports Race

NewTek NDI and a number of NDI-enabled products are getting a workout today in a 24-hour Le Mans simulation for...

Panasonic Previews NDI® Products

Panasonic has announced plans to release a line of products with native support for NewTek's video-over-IP technology, NDI®. The products...

Live Sports Must Find Gen Z Audience Online

It’s puzzling to many. Why are ratings for live TV sporting events plunging when popularity with the audience is not?...

x
Chat with a Sales Specialist