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The All-New IP Production Studio at The Weather Company, an IBM Business

As the saying goes, if you don’t like the weather in (insert region here), just wait a few minutes.

Users of this app could view the Super Blue Blood moon live from their phones

In the past, weather broadcasters had few issues keeping up with fast-changing weather. After all, the only things used in a traditional newscast’s live weather segment were a person and a map.

More recently, people became accustomed to having screens everywhere, and didn’t bother to wait for the newscast at all. With nothing more than a quick scroll through their desktops, tablets or phones they got the current temperature or the forecast in moments.

But fast-forward to today, in a technology landscape where access to information is evolving as constantly as the weather. People are more connected than ever, getting updates from their own circles of friends and wider communities across multiple media platforms.

The Weather Company, an IBM Business, has kept pace with global trends. They are the world’s leading provider of platforms and services that leverage weather and related data to help businesses make informed decisions and take action in the face of weather. They own the consumer brands The Weather Channel, which includes and the mobile app, and Weather Underground. Its producers seek to make weather coverage as personal for anyone watching it as it is for the people experiencing it in the moment.

And they’ve discovered that it’s all about making new kinds of connections.

User (Generated) Engagement

“One of our objectives at The Weather Company is to use a higher level of visual production to make forecasts more compelling,” says Jim Robinson, the company’s Senior Supervising Producer and Manager of Digital Studios. “We’re making weather more interesting to watch, and connecting it with people’s lives.”

The Weather Company, an IBM Business, uses the latest technology to make weather reporting personal and in the moment 

After all, the weather is a subject that huge swaths of the population like to bond over, far beyond the everyday icebreaker. Extreme weather events are experienced—and shared—on a profoundly personal level.

“We use a ton of user-generated video from social media, Twitter, Facebook, and Instagram,” Robinson says. “Because everybody has a phone, and everybody has a way to deliver what’s happening around them really quickly, we are now at the forefront of telling that more visual story outside of just the maps.”

Robinson himself has adopted the habit of browsing on Facebook Live whenever there’s a storm that’s just been named, or a land-falling hurricane about to roar ashore.

“You can find a map of people who are streaming live at that moment. When I click on the people in a particular location, I can see exactly what’s happening around them, in real time,” he says.

He browses through the streams, and if he finds something they can cover, he’ll tell his team to look for video from that area or locate someone who can capture footage locally. This is a dramatic difference from browsing through local weather station data to see numerical rainfall measurements and wind gust data.

With social media, Robinson says, “You now have these little micro-bureaus all over the world, who are giving you this look at what’s happening. And that, to me, is really exciting.”

User generated content can go instantly to any screen via NDI like this image from the California fires

Flurries of Activity

At first, bringing these digital, more spur-of-the-moment media types into a production came with some challenges.

That’s because The Weather Company previously used traditional video production facilities that it shared with The Weather Channel TV Network, the Atlanta, GA-based cable television channel. The Weather Channel TV Network was not acquired by IBM in 2016.

Of course, they could figure out ways to make the studio’s technology work for them to some extent. But the nature of linear baseband workflows presented two obstacles:

One, the baseband infrastructure was not easily adaptable to workflows that relied on digital media, as’s increasingly did.

And two, connecting cables in order to route video anywhere meant that the team couldn’t simply spin up a new digital source at a moment’s notice. Instead, bringing in social content required a bit of advanced planning, equipment and expertise.

“We would discover excellent user videos on platforms like YouTube, but anything we found would already be a day old, or several hours old,” Robinson says. In other words, by the time they could bring it into their production, it would no longer be the up-to-the-minute, breaking weather they relied on.

So they had to limit their new ideas to whatever they could make work in a traditional broadcast workflow. “We had to fight a constant infrastructure battle, trying to do new things and connect new systems that weren’t compatible,” Robinson says.

But in 2017, after The Weather Company was acquired by IBM, Robinson and the rest of his team—no longer under the same ownership as The Weather Channel—moved into new facilities, and with the new building came a clean slate.

“We weren’t coming into a broadcast outfit,” Robinson says. “We were coming into a ‘whatever we need’ outfit. And what we needed was flexibility.”

NDI provides maximum flexibility in the control room - the key to reporting the weather as it happens
NDI allows for multiple live user generated video streams to be accessible in a moments notice

As Changeable as the Weather

By then, he says, the team felt it had reached its limits with baseband workflows. “I knew that I wanted to be extremely flexible without having to purchase a lot more equipment, and IP workflows would let us do that.”

He had gotten interested in IP-based video near the end of 2014, but thought it was out of reach for what The Weather Company wanted to do. It seemed expensive; the technology was complicated; it was a big disruption compared to video routers.

But in 2015, when the digital video staff was using NewTek TriCaster® for live production, NewTek released the NDI® technology for video over IP that could be incorporated into the TriCaster workflow.

They experimented with a few inexpensive NDI software applications—NewTek ConnectPro (making sources on an IT network available as NDI video for production) and NewTek NDI Telestrator (freehand drawing on video, over the network using a mouse, stylus or fingertip)—and were astonished at how simple NDI made connecting their digital sources to live video.

“I figured it wouldn’t be difficult to show my team how we could really take advantage of this,” says Robinson – and it wasn’t. “They got it immediately.”

Robinson and his team architected the new space so that instead of a couple of fixed baseband studios, they could have network drops throughout the entire space. “We installed IP networking all over our newsroom, all over our studios and control rooms, so we could connect anywhere.”

Even their SDI cameras were hard-wired into NewTek NC1 Studio I/O Modules, which convert them into IP video formats as well. “The very foundation of what we do is IP video,” says Robinson. “And it’s all built around NewTek NDI.”

NewTek TriCaster on the set of The Weather Company, an IBM Business

Easy Transition

If transitioning from a traditional baseband facility to an all-IP one seems like an intimidating prospect, Jim Robinson and the digital video team didn’t see it that way.

“I told my team, ‘We’ve got a great new space in our building, The Digital Weather Center. You’re going to walk in, it’s going to feel like you’re on the same equipment in the same setup, and everything is going to look the same,” says Robinson.

It was equipped with gear they already used, he told them—in fact, the very TriCaster 8000 that they used in the old studios, along with a NewTek IP Series 44-input live production system sharing the same familiar software UI.

The only difference, he pointed out, is that “we’ve got a ton more sources and a ton more video streams at your fingertips to do whatever you want with, and we’re always going to be ready.”

Video: an example of bringing in live video via NDI during an atmospheric event

Bracing for Unpredictability

The Weather Company had its inaugural live stream production from the new facility on January 31st, 2018 during the total lunar eclipse, putting all the systems in its IP workflow to the test.

That also was the day they realized the workflow would constantly change, based on any situation that could come up. “There are big weather events, natural disasters happening all over the world, and we have to be able to accommodate every kind of scenario,” says Robinson.

On the evening of the lunar eclipse, they realized that to stream live video to the app, redundancy across both studios and both control rooms would be vital.

“If we lost power, if someone tripped over a camera, anything could happen. We needed to be ready to recover if we had to,” he says. Using NDI software applications, within moments they modified some options, and instantly could switch between Studio One and Studio Two to stream to the app.

The impact of IP production extended beyond live switching, too, because NDI technology enables all devices to communicate with each other over a network (not just transmit one-way sources to a centralized switcher).

For the lunar eclipse program, the team gathered all the NDI signals, forming a virtual IP-based “router,” and used it to power their video wall and all of their monitors.

They also easily routed the feed from the app back into the network using NDI—meaning they could monitor the actual user experience during the live stream instead of just seeing the program out.

“From the moment an image hits the camera to the moment an image hits the screen of your app, everything is NDI. Every video screen you see is powered by NDI,” says Robinson. “Everything is IP based. Period.”

"Every video screen is powered by NDI. Everything is IP based. Period," says Jim Robinson
"These are things that just don’t happen in moments with baseband like they do for us now with NDI.”

Low Pressure System

Just before sunrise on January 31st, the world was treated to the celestial spectacle that was the total lunar eclipse.

If they had The Weather Channel app on their smartphones, stargazers didn’t even have to leave the warmth of their beds to witness it.

In the Atlanta studios of The Weather Company, the mood was nearly as serene—at least compared with traditional baseband production.

“We were making decisions on the fly and being able to adjust things so fast, that I don’t think there’s ever been a time before this that the stress level was at zero,” Robinson says. “We were making last-minute changes, like just (snaps fingers) ‘login to the I/O module,’ ‘change out the source,’ ‘we’re good.’ These are things that just don’t happen in moments with baseband like they do for us now with NDI.”

Having to cover natural events big and small—and local, national and global—Robinson is fully aware of the adage about how quickly the weather changes.

“But what weather leaves behind—that’s the story we are trying to share, and help people prepare for,” he says. “NDI gives us a newer, more engaged way to do what we do, and that’s providing the best forecast in the world to help users make better decisions on weather.”

More Articles by Ellen Camloh

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