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American Cancer Society Delivers Lifesaving Messages with NewTek

FOR IMMEDIATE RELEASE
17 January 2017

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— Facebook Live Stream Reaches Quarter of a Million Viewers During Fundraising Event —

SAN ANTONIO, TX, January 17, 2017—Since 1913, the American Cancer Society (ACS) has been focused on using the latest technologies, not only in the research laboratory, but also in how it communicates lifesaving information to the public. Equipped with NewTek’s TriCaster® 8000 multi-camera video production system and TalkShow® VS 100 Skype for broadcast solution, ACS not only produces and broadcasts wellness and lifesaving programing from its in-house studio, it’s also positioned to cost-effectively live-stream content from events both nationwide and worldwide.

Relay For Life is ACS’s signature fundraising event that takes place at over 5,000 separate venues in 20 countries around the world. Kicking off last year’s event at the Mall of America in Minneapolis, the ACS media staff was to not only able live-stream the kickoff ceremony, it was able to take advantage of the TriCaster 8000 with Advanced Edition software to stream the event directly to Facebook Live and reap its largest viewing audience ever: 250,000 unique views and over 1.2 million total impressions.

“The results were remarkable,” said Andy Huff, senior director of Multimedia Services at ACS. “We were able to tell our story, live, to our largest audience ever using a portable, cost-effective solution that didn’t exist just a few years ago. That’s extraordinary. It’s proven to be a pretty remarkable piece of technology.”

“The cost-efficiencies and high-quality production capabilities of TriCaster allow the American Cancer Society to reach more people while preserving their financial resources for more important endeavors like helping people fight this horrible disease,” said, Dr. Andrew Cross, president and CTO for NewTek. “Implementations like ACS’s Relay For Life going direct to Facebook Live to reach a record audience a perfect example of TriCaster’s capabilities and impact.”

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To give to the American Cancer Society, go to: https://donate3.cancer.org/.</div>

About NDI

NDI is a brand of Vizrt Group. NDI software is in the hands of millions of customers worldwide and allows multiple video systems to identify and communicate with one another over IP. NDI can encode, transmit and receive many streams of high quality, low latency, frame-accurate video and audio in real time. This benefits any network-connected video device, including cameras, converters, video mixers, graphics systems, capture cards, and many other production devices. #SDVS #NDIcentral #NDI.tv

About NewTek

As the leader in IP video technology, NewTek is transforming the way people create network-style television content and share it with the world. From sporting events, Web-based talk shows, live entertainment, classrooms, and corporate communications, to virtually any place people want to capture and publish live video, we give our customers the power to grow their audiences, brands and businesses faster than ever before.

The NewTek brand joins those of Vizrt and NDI under the umbrella brand of Vizrt Group. The NewTek brand is 100% committed to its Channel Partners as its route to market.

Clients include: The Supreme Court of the United Kingdom, New York Giants, NBA Development League, Fox News, BBC, NHL, Nickelodeon, CBS Radio, ESPN Radio, Fox Sports, MTV, TWiT.TV, USA TODAY, U.S. Department of Homeland Security (DHS), the National Aeronautics and Space Administration (NASA), Celebro Media, Cardiff Metropolitan University, Price Waterhouse Coopers, Charles University in Prague, Pinsent Masons LLP, and more than 80% of the U.S. Fortune 100.

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